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Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.

Full title: Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.

Author/creator: Aksoy, Lerzan, Keiningham, Timothy L, Bejou, David.

Date: 2007..

Call Numbers: N658.812/153

Record Identifier: 74VK3EPyBOJd

Language: English

Formats: Books

Contents: xv, 135 p. ; 23 cm., Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura -- Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern -- Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu -- Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou.

Publishers: Binghamton, NY : Best Business Books, an imprint of The Haworth Press, 2007.

Notes: "Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007." Includes bibliographical references and index.

Permalink: https://collection.sl.nsw.gov.au/record/74VK3EPyBOJd

DDC: 658.812

MMS ID: 991023809539702626

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    Record title

    Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.

    Call numbers

    N658.812/153

    Record identifier

    74VK3EPyBOJd

    Record permalink

    https://collection.sl.nsw.gov.au/record/74VK3EPyBOJd

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    Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.

    https://collection.sl.nsw.gov.au/record/74VK3EPyBOJd

    Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.

    Full title

    Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.

    Publisher

    Binghamton, NY : Best Business Books, an imprint of The Haworth Press, 2007.

    Uniform title

    Journal of relationship marketing (Binghamton, N.Y.)

    Date

    2007.

    Call Numbers

    N658.812/153

    Record Identifier

    74VK3EPyBOJd

    Language

    English

    Formats

    Books

    — Physical Description

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    Subjects

    Subjects and topics

    Relationship marketing Customer relations--Management

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    — PRIMARY IDENTIFIERS

    Call Numbers

    N658.812/153

    Record Identifier

    74VK3EPyBOJd

    Permalink

    https://collection.sl.nsw.gov.au/record/74VK3EPyBOJd

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