SLNSW-Handbook of market segmentation : strategic targe...-74VK3ymrVPMg

Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

Full title: Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

Author/creator: Weinstein, Art. Market segmentation, Weinstein, Art.

Date: 2004..

Call Numbers:

Record Identifier: 74VK3ymrVPMg

Language: English

Formats: ebooks

Contents: 1 online resource (264 p.), , , , part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases.

Publishers: New York : Routledge, 2004.

Notes: Haworth series in segmented, targeted, and customized marketing Revised edition of: Market segmentation. Rev. ed. c1994. Includes bibliographical references pages (225-232) and index.

Permalink: https://collection.sl.nsw.gov.au/record/74VK3ymrVPMg

DDC: 658.8/02

MMS ID: 991023911564902626

Handbook of market segmentation : strategic targeting f...
Handbook of market segmentation : strategic targeting f...

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    Record title

    Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

    Record identifier

    74VK3ymrVPMg

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    https://collection.sl.nsw.gov.au/record/74VK3ymrVPMg

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    Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

    https://collection.sl.nsw.gov.au/record/74VK3ymrVPMg

    Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

    Full title

    Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

    Author / Creator

    Weinstein, Art.

    Publisher

    New York : Routledge, 2004.

    Alternative title

    BOOK

    Date

    2004.

    Record Identifier

    74VK3ymrVPMg

    Language

    English

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    Market segmentation Psychographics Electronic books

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    74VK3ymrVPMg

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    https://collection.sl.nsw.gov.au/record/74VK3ymrVPMg

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