SLNSW-Management of electronic and digital media / Alan...-74VKDbJljGm3

Management of electronic and digital media / Alan B. Albarran.

Full title: Management of electronic and digital media / Alan B. Albarran.

Author/creator: Albarran, Alan B.

Call Numbers: G 2014/1165

Record Identifier: 74VKDbJljGm3

Language: English

Formats: Books

Contents: xxii, 307 p. : ill. ; 24 cm., Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.

Publishers: Boston, MA ; Singapore : Wadsworth/Cengage Learning, c2013.

Notes: Includes bibliographical references and index.

Permalink: https://collection.sl.nsw.gov.au/record/74VKDbJljGm3

DDC: 302.231

MMS ID: 991019094269702626

Management of electronic and digital media / Alan B. Al...
Management of electronic and digital media / Alan B. Al...

Export this record

Export selected records

  • Export to excel
  • Permalink

    • Export record to excel

    File type to download

    Beta version

    Record title

    Management of electronic and digital media / Alan B. Albarran.

    Call numbers

    G 2014/1165

    Record identifier

    74VKDbJljGm3

    Record permalink

    https://collection.sl.nsw.gov.au/record/74VKDbJljGm3

    Share

    Management of electronic and digital media / Alan B. Albarran.

    https://collection.sl.nsw.gov.au/record/74VKDbJljGm3

    Management of electronic and digital media / Alan B. Albarran.

    Full title

    Management of electronic and digital media / Alan B. Albarran.

    Author / Creator

    Albarran, Alan B.

    Publisher

    Boston, MA ; Singapore : Wadsworth/Cengage Learning, c2013.

    Call Numbers

    G 2014/1165

    Record Identifier

    74VKDbJljGm3

    Language

    English

    Formats

    Books

    — Physical Description

    Contents

    Publication information

    Publisher

    Edition

    Subjects

    Subjects and topics

    Mass media--Management Digital media--Management

    More information

    — ALTERNATIVE TITLES

    Full title

    — AUTHORS, ARTISTS AND CONTRIBUTORS

    Author / Creator

    — NOTES

    General note

    Date Published

    — CONTEXTUAL INFORMATION

    Date Copyright

    Identifiers

    — PRIMARY IDENTIFIERS

    Call Numbers

    G 2014/1165

    Record Identifier

    74VKDbJljGm3

    Permalink

    https://collection.sl.nsw.gov.au/record/74VKDbJljGm3

    — OTHER IDENTIFIERS

    ISBN

    DDC

    MMS ID

    How to access this item

    View in old catalogue

    Connecting people and collections