Full title: How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill.

Author/creator: Cahill, Dennis J.

Call Numbers: N647.940688/8

Record Identifier: 74VMQ5bxx6JX

Language: English

Formats: Books

Contents: x, 164 p. : ill. ; 22 cm., Ch. 1. "How Do You Pick a Hotel?": A Brief Look at Consumer Behavior -- Ch. 2. Strategic Planning and Implications -- Ch. 3. Physical Attribute Segmentation -- Ch. 4. Behavioral Attribute Segmentation -- Ch. 5. Industrial Segmentation -- Ch. 6. What Now? -- Ch. 7. Perceptual Mapping -- Ch. 8. Marketing Communications -- Ch. 9. Finally: Which Segmentation Technique? -- Appendix. Case Applications of Segmentation.

Publishers: New York : Haworth Press, c1997.

Notes: Includes bibliographical references (p. 145-162) and index.

Permalink: https://collection.sl.nsw.gov.au/record/74VMQ5bxx6JX

DDC: 647.940688

MMS ID: 991000644919702626