Pervasive advertising / edited by Jörg Müller, Floria...

Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.

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Record title

Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.

Call numbers

N659.1/121

Record identifier

74Vv3DrjG6ab

Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.

https://collection.sl.nsw.gov.au/record/74Vv3DrjG6ab

Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.

Full title

Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.

Publisher

London : Springer, 2011.

Date

2011.

Call Numbers

N659.1/121

Record Identifier

74Vv3DrjG6ab

Language

English

Formats

Physical Description

Contents

ix, 364 p. : ill. ; 24 cm. 1.Pervasive Advertising / Daniel Michelis -- 2.Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space / Ursula Stalder -- 3.Meaningful Advertising / Cees de Bont -- 4.Activity-Based Advertising / Bo Begole -- 5.A Standard for Digital Signage Privacy...

Publication information

Publisher

London : Springer, 2011.

Subjects

More information

ALTERNATIVE TITLES

Full title

Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.

AUTHORS, ARTISTS AND CONTRIBUTORS

NOTES

General note

Human-computer interaction series.

Includes bibliographical references and index.

Date Published

2011.

Identifiers

PRIMARY IDENTIFIERS

Call Numbers

N659.1/121

Record Identifier

74Vv3DrjG6ab

Permalink

https://collection.sl.nsw.gov.au/record/74Vv3DrjG6ab

OTHER IDENTIFIERS

ISBN

0857293516 (hbk.)

9780857293510 (hbk.)

DDC

659.1

MMS ID

991009611889702626

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