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Testing advertisements : a study of copy testing methods in theory and practice / by L. E. Firth.

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Record title

Testing advertisements : a study of copy testing methods in theory and practice / by L. E. Firth.

Call numbers

T0052153

Record identifier

74Vv7P8bAbqO

Testing advertisements : a study of copy testing methods in theory and practice / by L. E. Firth.

https://collection.sl.nsw.gov.au/record/74Vv7P8bAbqO

Testing advertisements : a study of copy testing methods in theory and practice / by L. E. Firth.

Full title

Testing advertisements : a study of copy testing methods in theory and practice / by L. E. Firth.

Author / Creator

Publisher

New York ; London : McGraw-Hill Book Company, 1934.

Date

1934.

Call Numbers

T0052153

Record Identifier

74Vv7P8bAbqO

Language

English

Formats

Physical Description

Contents

xii, 282 p. : diagrs. ; 21cm.

Publication information

Publisher

New York ; London : McGraw-Hill Book Company, 1934.

Edition

1st ed.

Subjects

Subjects and topics

Advertising

More information

ALTERNATIVE TITLES

Full title

Testing advertisements : a study of copy testing methods in theory and practice / by L. E. Firth.

AUTHORS, ARTISTS AND CONTRIBUTORS

Author / Creator

NOTES

General note

"References": p. 271-274.

Date Published

1934.

Identifiers

PRIMARY IDENTIFIERS

Call Numbers

T0052153

Record Identifier

74Vv7P8bAbqO

Permalink

https://collection.sl.nsw.gov.au/record/74Vv7P8bAbqO

OTHER IDENTIFIERS

MMS ID

991008670049702626

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