SLNSW-Market segmentation : how to do it, how to profit...-74VvE0R7weDO

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

Full title: Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

Author/creator: Dunbar, Ian, 1951-, McDonald, Malcolm.

Date: 1998..

Call Numbers: N658.802/63

Record Identifier: 74VvE0R7weDO

Language: English

Formats: Books

Contents: xxiii, 376 p. : ill. ; 24 cm.

Publishers: Basingstoke : Macmillan Press, 1998.

Notes: Previous ed. c1995, published under title: Market segmentation : a step-by-step approach to creating profitable market segments.

Permalink: https://collection.sl.nsw.gov.au/record/74VvE0R7weDO

DDC: 658.802

MMS ID: 991011773039702626

Market segmentation : how to do it, how to profit from ...
Market segmentation : how to do it, how to profit from ...

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    Record title

    Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

    Call numbers

    N658.802/63

    Record identifier

    74VvE0R7weDO

    Record permalink

    https://collection.sl.nsw.gov.au/record/74VvE0R7weDO

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    Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

    https://collection.sl.nsw.gov.au/record/74VvE0R7weDO

    Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

    Full title

    Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

    Author / Creator

    McDonald, Malcolm.

    Publisher

    Basingstoke : Macmillan Press, 1998.

    Date

    1998.

    Call Numbers

    N658.802/63

    Record Identifier

    74VvE0R7weDO

    Language

    English

    Formats

    Books

    — Physical Description

    Contents

    Publication information

    Publisher

    Edition

    Subjects

    Subjects and topics

    Market segmentation

    More information

    — ALTERNATIVE TITLES

    Full title

    — AUTHORS, ARTISTS AND CONTRIBUTORS

    Author / Creator

    Author / Artists

    — NOTES

    General note

    Date Published

    Identifiers

    — PRIMARY IDENTIFIERS

    Call Numbers

    N658.802/63

    Record Identifier

    74VvE0R7weDO

    Permalink

    https://collection.sl.nsw.gov.au/record/74VvE0R7weDO

    — OTHER IDENTIFIERS

    ISBN

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    MMS ID

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