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Why you buy [videorecording] : how ads persuade.

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Record title

Why you buy [videorecording] : how ads persuade.

Call numbers

VB4881

Record identifier

74VvlMovJaPd

Why you buy [videorecording] : how ads persuade.

https://collection.sl.nsw.gov.au/record/74VvlMovJaPd

Why you buy [videorecording] : how ads persuade.

Full title

Why you buy [videorecording] : how ads persuade.

Publisher

[United States] : Learning Seed Co., 1988.

Date

1988.

Call Numbers

VB4881

Record Identifier

74VvlMovJaPd

Language

English

Formats

Physical Description

Contents

1 videocassette (VHS) (33 min.) : sd., col. ; 1/2 in.

Publication information

Publisher

[United States] : Learning Seed Co., 1988.

Performers

Presenter: Jeff Schrank.

Subjects

More information

SCOPE AND CONTENTS

Summary

This program explores six techniques that advertisers use to influence consumer buying decisions. Real advertisements are used to illustrate these persuasion techniques which include: emotional appeal, fear, buzz words, association with success, and consumer uniqueness.

ALTERNATIVE TITLES

Full title

Why you buy [videorecording] : how ads persuade.

AUTHORS, ARTISTS AND CONTRIBUTORS

NOTES

General note

Colour recording system: PAL.

Legend on case: Don't be a sucker for advertising!

Distributer: Science Press.

Science Press: 1016-4.

Date Published

1988.

Identifiers

PRIMARY IDENTIFIERS

Call Numbers

VB4881

Record Identifier

74VvlMovJaPd

Permalink

https://collection.sl.nsw.gov.au/record/74VvlMovJaPd

OTHER IDENTIFIERS

MMS ID

991017326249702626

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