SLNSW-Strategic international marketing : an advanced p...-74Vvroro3QWd

Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.

Full title: Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.

Author/creator: Melewar, T. C, Gupta, Suraksha.

Date: 2012..

Call Numbers: N658.84/165

Record Identifier: 74Vvroro3QWd

Language: English

Formats: Books

Contents: xxvii, 303 p. : ill. ; 25 cm., Machine generated contents note: -- PART 1: -- Chapter 1: Introduction to International Marketing -- TC Melewar & -- Suraksha Gupta -- PART 2: THE 7Ps OF THE INTERNATIONAL MARKETING MIX -- Chapter 2: Product -- Stan Paliwoda -- Chapter 3: Product -- Sak Onkvist & -- John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place -- Suraksha Gupta & -- TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion -- Don E Schultz -- Chapter 9: Promotion -- Patrick de Pelsmacker & -- Cauberghe Verolien -- Chapter 10: People -- Klement Podnar & -- Zlatko Jancic -- Chapter 11: People -- Michael R Czinkota & -- A Coskun Samli -- Chapter 12: Processes -- Repo K Lindberg & -- Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence -- Adrian Palmer -- Chapter 15: Physical Evidence -- Keith Dinnie -- PART 3: DISCUSSION & -- CONCLUSION -- Chapter 16: Future Directions -- John Saunders -- Chapter 17: Conclusion -- TC Melewar & -- Suraksha Gupta.

Publishers: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.

Notes: Includes bibliographical references and index.

Permalink: https://collection.sl.nsw.gov.au/record/74Vvroro3QWd

DDC: 658.84

MMS ID: 991011396919702626

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    Record title

    Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.

    Call numbers

    N658.84/165

    Record identifier

    74Vvroro3QWd

    Record permalink

    https://collection.sl.nsw.gov.au/record/74Vvroro3QWd

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    Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.

    https://collection.sl.nsw.gov.au/record/74Vvroro3QWd

    Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.

    Full title

    Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.

    Publisher

    Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.

    Date

    2012.

    Call Numbers

    N658.84/165

    Record Identifier

    74Vvroro3QWd

    Language

    English

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    Books

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    Export marketing International business enterprises

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    N658.84/165

    Record Identifier

    74Vvroro3QWd

    Permalink

    https://collection.sl.nsw.gov.au/record/74Vvroro3QWd

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