SLNSW-Market segmentation : how to do it and how to pro...-74VvyJ78ejPX

Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

Full title: Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

Author/creator: Dunbar, Ian, 1951-, McDonald, Malcolm.

Call Numbers: G 2014/2676

Record Identifier: 74VvyJ78ejPX

Language: English

Formats: Books

Contents: xxi, 490 p. : ill. ; 25 cm.

Publishers: Chichester, West Sussex, UK : John Wiley, c2012.

Notes: Includes bibliographical references and index. State Reference Library copy: transferred from REF N658.802/93.

Permalink: https://collection.sl.nsw.gov.au/record/74VvyJ78ejPX

DDC: 658.802

MMS ID: 991016068679702626

Market segmentation : how to do it and how to profit fr...
Market segmentation : how to do it and how to profit fr...

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    Record title

    Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

    Call numbers

    G 2014/2676

    Record identifier

    74VvyJ78ejPX

    Record permalink

    https://collection.sl.nsw.gov.au/record/74VvyJ78ejPX

    Share

    Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

    https://collection.sl.nsw.gov.au/record/74VvyJ78ejPX

    Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

    Full title

    Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

    Author / Creator

    McDonald, Malcolm.

    Publisher

    Chichester, West Sussex, UK : John Wiley, c2012.

    Call Numbers

    G 2014/2676

    Record Identifier

    74VvyJ78ejPX

    Language

    English

    Formats

    Books

    — Physical Description

    Contents

    Publication information

    Publisher

    Edition

    Subjects

    Subjects and topics

    Market segmentation

    More information

    — ALTERNATIVE TITLES

    Full title

    — AUTHORS, ARTISTS AND CONTRIBUTORS

    Author / Creator

    Author / Artists

    — NOTES

    General note

    Date Published

    — CONTEXTUAL INFORMATION

    Date Copyright

    Identifiers

    — PRIMARY IDENTIFIERS

    Call Numbers

    G 2014/2676

    Record Identifier

    74VvyJ78ejPX

    Permalink

    https://collection.sl.nsw.gov.au/record/74VvyJ78ejPX

    — OTHER IDENTIFIERS

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