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Record title

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action

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TN_cdi_crossref_primary_10_1080_0267257X_2021_2005665

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https://collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1080_0267257X_2021_2005665

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https://collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1080_0267257X_2021_2005665

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action

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Full title

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action

Author / Creator

Ackermann, Claire-Lise Sun, Haoye Teichert, Thorsten Tercia, Christiana Trivedi, Rohit

Publisher

Helensburg: Routledge

Journal title

Journal of marketing management, 2021, Vol.37 (17-18), p.1840-1865

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TN_cdi_crossref_primary_10_1080_0267257X_2021_2005665

Language

English

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Record Identifier

TN_cdi_crossref_primary_10_1080_0267257X_2021_2005665

Permalink

https://collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1080_0267257X_2021_2005665

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