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Led into temptation? Rewarding brand logos bias the neural encoding of incidental economic decisions

Full title: Led into temptation? Rewarding brand logos bias the neural encoding of incidental economic decisions

Author/creator: Murawski, Carsten, Harris, Philip G, Bode, Stefan, Domínguez D, Juan F, Egan, Gary F.

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Record Identifier: TN_cdi_plos_journals_1324393916

Language: English

Formats: Articles

Publishers: United States: Public Library of Science

Permalink: https://collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_1324393916

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    Record title

    Led into temptation? Rewarding brand logos bias the neural encoding of incidental economic decisions

    Record identifier

    TN_cdi_plos_journals_1324393916

    Record permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_1324393916

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    Led into temptation? Rewarding brand logos bias the neural encoding of incidental economic decisions

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    https://collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_1324393916

    Led into temptation? Rewarding brand logos bias the neural encoding of incidental economic decisions

    Full title

    Led into temptation? Rewarding brand logos bias the neural encoding of incidental economic decisions

    Author / Creator

    Murawski, Carsten ; Harris, Philip G ; Bode, Stefan ; Domínguez D, Juan F ; Egan, Gary F

    Publisher

    United States: Public Library of Science

    Journal title

    PloS one, 2012, Vol.7 (3), p.e34155-e34155

    Record Identifier

    TN_cdi_plos_journals_1324393916

    Language

    English

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    Articles

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    Adult Behavior Bias Biology Brain Brain Mapping Choice Behavior Coding Commerce Cortex (temporal) Cues Decision Making Decisions Female Functional magnetic resonance imaging Humans Learning Logos Magnetic permeability Magnetic resonance Magnetic resonance imaging Magnetic Resonance Imaging - methods Male Models, Statistical Motivation Neuroimaging Prefrontal cortex Priming Reinforcement Reward Social and Behavioral Sciences Studies Young Adult

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    TN_cdi_plos_journals_1324393916

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    https://collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_1324393916

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