SLNSW-If you brew it, who will come? Market segments in...-TN_cdi_proquest_journals_2030599591

If you brew it, who will come? Market segments in the U.S. beer market

Full title: If you brew it, who will come? Market segments in the U.S. beer market

Author/creator: Malone, Trey, Lusk, Jayson L..

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Record Identifier: TN_cdi_proquest_journals_2030599591

Language: English

Formats: Articles

Publishers: Hoboken: John Wiley & Sons, Inc

Permalink: https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2030599591

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    Record title

    If you brew it, who will come? Market segments in the U.S. beer market

    Record identifier

    TN_cdi_proquest_journals_2030599591

    Record permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2030599591

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    If you brew it, who will come? Market segments in the U.S. beer market

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    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2030599591

    If you brew it, who will come? Market segments in the U.S. beer market

    Full title

    If you brew it, who will come? Market segments in the U.S. beer market

    Author / Creator

    Malone, Trey ; Lusk, Jayson L.

    Publisher

    Hoboken: John Wiley & Sons, Inc

    Journal title

    Agribusiness (New York, N.Y.), 2018, Vol.34 (2), p.204-221

    Record Identifier

    TN_cdi_proquest_journals_2030599591

    Language

    English

    Formats

    Articles

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    Subjects

    Subjects and topics

    Beer Breweries Brewing industry Cluster analysis Consumers Customer relations Data processing Factor analysis Familiarity Market segments Marketing Research methods Segmentation Supply and demand Taste

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    Record Identifier

    TN_cdi_proquest_journals_2030599591

    Permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2030599591

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