SLNSW-Social media engagement behavior: A framework for...-TN_cdi_proquest_journals_2293538580

Social media engagement behavior: A framework for engaging customers through social media content

Full title: Social media engagement behavior: A framework for engaging customers through social media content

Author/creator: Dolan, Rebecca, Conduit, Jodie, Frethey-Bentham, Catherine, Fahy, John, Goodman, Steve.

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Record Identifier: TN_cdi_proquest_journals_2293538580

Language: English

Formats: Articles

Publishers: Bradford: Emerald Group Publishing Limited

Permalink: https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2293538580

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    Record title

    Social media engagement behavior: A framework for engaging customers through social media content

    Record identifier

    TN_cdi_proquest_journals_2293538580

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    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2293538580

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    Social media engagement behavior: A framework for engaging customers through social media content

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    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2293538580

    Social media engagement behavior: A framework for engaging customers through social media content

    Full title

    Social media engagement behavior: A framework for engaging customers through social media content

    Author / Creator

    Dolan, Rebecca ; Conduit, Jodie ; Frethey-Bentham, Catherine ; Fahy, John ; Goodman, Steve

    Publisher

    Bradford: Emerald Group Publishing Limited

    Journal title

    European journal of marketing, 2019, Vol.53 (10), p.2213-2243

    Record Identifier

    TN_cdi_proquest_journals_2293538580

    Language

    English

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    Articles

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    Subjects and topics

    Behavior Consumers Consumption Customer relationship management Customers Hypotheses Investigations Marketing Social networks Studies Theory User generated content

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    TN_cdi_proquest_journals_2293538580

    Permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2293538580

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