SLNSW-A Sales Force—Specific Theory-of-Mind Scale: Test...-TN_cdi_proquest_journals_235217888

A Sales Force—Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

Full title: A Sales Force—Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

Author/creator: Dietvorst, Roeland C., Verbeke, Willem J. M. I., Bagozzi, Richard P., Yoon, Carolyn, Smits, Marion, van der Lugt, Aad.

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Record Identifier: TN_cdi_proquest_journals_235217888

Language: English

Formats: Articles

Publishers: Chicago: American Marketing Association

Permalink: https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_235217888

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    Record title

    A Sales Force—Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

    Record identifier

    TN_cdi_proquest_journals_235217888

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    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_235217888

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    A Sales Force—Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

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    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_235217888

    A Sales Force—Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

    Full title

    A Sales Force—Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

    Author / Creator

    Dietvorst, Roeland C. ; Verbeke, Willem J. M. I. ; Bagozzi, Richard P. ; Yoon, Carolyn ; Smits, Marion ; van der Lugt, Aad

    Publisher

    Chicago: American Marketing Association

    Journal title

    Journal of marketing research, 2009, Vol.46 (5), p.653-668

    Record Identifier

    TN_cdi_proquest_journals_235217888

    Language

    English

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    Articles

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    Cognitive models Consumer preferences Conversation Customer relations Discriminants Evaluation Interpersonal interaction Magnetic resonance imaging Marketing Mind Neurosciences NMR Nuclear magnetic resonance Psychological aspects Rapport Sales management Sales personnel Salespeople Skills Social interaction Studies Validity

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    Record Identifier

    TN_cdi_proquest_journals_235217888

    Permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_235217888

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