Record title

Brand community of convenience products: new forms of customer empowerment - the case "my Nutella The Community"

Record identifier

TN_cdi_proquest_journals_237028110

https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_237028110

Brand community of convenience products: new forms of customer empowerment - the case "my Nutella The Community"

About this item

Full title

Brand community of convenience products: new forms of customer empowerment - the case "my Nutella The Community"

Publisher

Bradford: Emerald Group Publishing Limited

Journal title

European journal of marketing, 2006, Vol.40 (9/10), p.1087-1105

Record Identifier

TN_cdi_proquest_journals_237028110

Language

English

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Record Identifier

TN_cdi_proquest_journals_237028110

Permalink

https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_237028110

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