Record title

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

Record identifier

TN_cdi_proquest_journals_2402876577

https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2402876577

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

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Full title

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

Publisher

Los Angeles, CA: SAGE Publications

Journal title

Journal of international marketing (East Lansing, Mich.), 2020, Vol.28 (2), p.59-80

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TN_cdi_proquest_journals_2402876577

Language

English

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TN_cdi_proquest_journals_2402876577

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https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2402876577

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