SLNSW-Performance and Success of New Product Strategies...-TN_cdi_proquest_journals_2406321734

Performance and Success of New Product Strategies in Market Competition: Business Buyer Behavior and Marketing Mix Series of Fast Moving Consumer Goods (FMCG)

Full title: Performance and Success of New Product Strategies in Market Competition: Business Buyer Behavior and Marketing Mix Series of Fast Moving Consumer Goods (FMCG)

Author/creator: Trihatmoko, R Agus.

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Record Identifier: TN_cdi_proquest_journals_2406321734

Language: English

Formats: Articles

Publishers: Bucharest: Romanian Society for Quality Assurance

Permalink: https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2406321734

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    Record title

    Performance and Success of New Product Strategies in Market Competition: Business Buyer Behavior and Marketing Mix Series of Fast Moving Consumer Goods (FMCG)

    Record identifier

    TN_cdi_proquest_journals_2406321734

    Record permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2406321734

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    Performance and Success of New Product Strategies in Market Competition: Business Buyer Behavior and Marketing Mix Series of Fast Moving Consumer Goods (FMCG)

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    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2406321734

    Performance and Success of New Product Strategies in Market Competition: Business Buyer Behavior and Marketing Mix Series of Fast Moving Consumer Goods (FMCG)

    Full title

    Performance and Success of New Product Strategies in Market Competition: Business Buyer Behavior and Marketing Mix Series of Fast Moving Consumer Goods (FMCG)

    Author / Creator

    Trihatmoko, R Agus

    Publisher

    Bucharest: Romanian Society for Quality Assurance

    Journal title

    Calitatea, 2020, Vol.21 (176), p.51-55

    Record Identifier

    TN_cdi_proquest_journals_2406321734

    Language

    English

    Formats

    Articles

    Publication information

    Publisher

    Subjects

    Subjects and topics

    Brand loyalty Competition Constructivism Consumer goods Literature reviews Market strategy Marketing Phenomenology Product development Product mixes Product quality Purchasing Qualitative research Studies Success Theory Turnover Wholesalers

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    — AUTHORS, ARTISTS AND CONTRIBUTORS

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    Record Identifier

    TN_cdi_proquest_journals_2406321734

    Permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2406321734

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