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How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

Full title: How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

Author/creator: López, Manuela, Sicilia, Maria, Verlegh, Peeter W.J.

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Record Identifier: TN_cdi_proquest_journals_2631894276

Language: English

Formats: Articles

Publishers: Bradford: Emerald Publishing Limited

Permalink: https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2631894276

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    Record title

    How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

    Record identifier

    TN_cdi_proquest_journals_2631894276

    Record permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2631894276

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    How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

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    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2631894276

    How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

    Full title

    How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

    Author / Creator

    López, Manuela ; Sicilia, Maria ; Verlegh, Peeter W.J

    Publisher

    Bradford: Emerald Publishing Limited

    Journal title

    Journal of research in interactive marketing, 2022, Vol.16 (1), p.154-171

    Record Identifier

    TN_cdi_proquest_journals_2631894276

    Language

    English

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    Articles

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    Subjects and topics

    Bloggers Celebrities Consumer behavior Consumers Design of experiments Digital media Disclosure e-WoM Federal regulation Incentives Influencers Marketing Monetary incentives Non-monetary incentives Opinion leaders Social media Social networks

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    Record Identifier

    TN_cdi_proquest_journals_2631894276

    Permalink

    https://collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2631894276

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